This is the living view of our partnership with Avenue 360 — the annual strategy, the quarter we're executing now, and an honest read on whether we're on pace. It updates as the work moves. Everything past the current sprint is held loosely and reprioritized at each quarter line.
All nine Sprint-Q2 commitments are tracking or shipped. Website 2.0 and the Brand Standards rollout are the critical path — both are moving but compressed against the new-hire onboarding window.
Every initiative below ladders up to one of these four pillars — and supports Avenue 360's own EOS pillars: Financial Health, Productivity, Quality, Community Trust, and Employer of Choice.
One consistent, emotionally resonant identity across every touchpoint — built on the Bering · Omega · HACS heritage, not a reinvention of it.
A website that does real work: clinic visibility, MyChart access, and a clear path from awareness to appointment without adding staff load.
Segmented communication that meets patients, donors, partners, and staff where they are — and keeps them in relationship over time.
The reporting, calendar, and AI-readiness layer that makes the work measurable, repeatable, and ready to scale engagement as the foundation matures.
Resolution drops as you move right. Q2 is fully scoped. Q3–Q4 are directional and get re-cut at each quarter planning line based on what we learn.
We build the systems first — brand, web, engagement, reporting — so that the back half of the year can run growth campaigns and conversion work on a foundation that holds.
Avenue 360's ambitions are broad, and that's a strength. The discipline is in sequencing. Each item below has a home on the roadmap and gets pulled into focus at the right quarter line — when the foundation it depends on is in place.
Website 2.0, ADA, clinic map & directory, SEO foundations.
Active this sprintStandards guide, collateral, templates, photo library.
Active this sprintStay Connected opt-in, welcome sequence, monthly newsletter.
Active this sprintEssence video, radio, awareness-day engine, master calendar.
Active this sprintOrion quality-metric pilot, education, screening campaigns.
Groundwork · Q4 livePaid acquisition, landing pages, conversion funnels.
Q3–Q4