A standardized program that makes each Avenue 360 clinic easy to find, accurate to read, and worth choosing. One repeatable system — Google Business Profile, a location landing page, light local SEO, a review engine, and reputation care — built once and stamped out across all seven locations, so every clinic shows up consistently and stays current.
Every location gets the same handful of assets, configured to its own facts. Because the template is fixed and only the inputs change, the work is a standardized exercise a mixed team can run — Symphonic builds the engine, the Avenue 360 team gathers the truth on the ground and keeps it current.
One GBP playbook, one landing-page template, one SEO checklist, one review funnel. Nothing is bespoke — it's a form to fill, not a project to design.
One location audit form captures every fact once, then flows the same answers into the landing page, the Google listing, and the wider listing ecosystem.
Duplicate the page, swap the inputs, claim the listing, print the QR. Prove it once on the pilot, then roll the same motion across all seven clinics.
Five core components plus an optional ecosystem layer. Each location gets all five, configured to its own facts.
The listing most patients see first. Claimed, verified, and optimized per location.
One standardized page per location — the destination every listing points to.
The quiet back-end work that helps the location surface — for search and for AI answers.
A repeatable funnel that turns visits into public reviews, one location at a time.
Light-touch monitoring and a response cadence — so reviews get answered, not ignored.
Extend the same source of truth to where patients also search.
Run end-to-end on a pilot location first, then replicate. Access and audit come before any build.
Get logins / management access to each Google Business Profile and any existing Yelp, Zocdoc, and Healthgrades listings. Confirm the full location list and assign an owner per location. This is the gating step — everything downstream needs this access.
The Avenue 360 team completes the location audit form for each site — on-site if needed to verify hours, services, providers, and photos. The completed form becomes the single source of truth that every other component pulls from.
Duplicate the landing-page template and populate it from the audit. Optimize the GBP to match exactly. Apply on-page SEO and schema. NAP (name, address, phone) is identical everywhere — page, listing, and citations.
Publish the landing page and link it from the clinic directory and appointment flow. Connect Yelp / Zocdoc if in scope. Generate the unique per-location review QR and short link.
Deploy the QR at the front desk and point of service, trigger the post-visit survey, and equip the team for local events. Reviews start flowing to the right listing for that location.
Monitor reviews across listings, respond on cadence with approved templates, and escalate negatives. Re-audit each location on a set interval so hours, services, and providers never drift out of date.
A mixed model: Symphonic builds the engine and the templates; the Avenue 360 team — across roles — does the on-the-ground execution.
R = Responsible (does the work) · A = Accountable (owns the outcome). The point of a standardized program is that ownership is the same at every location — only the names change.
The heart of the program. One questionnaire per location — and every question is designed to feed a specific destination.
The form and the outputs are built to sync: each field is captured once and routed to where it lives. Tags show where each answer flows.
A repeatable funnel per location: one QR code, placed everywhere patients already are.
Each location gets its own short link + QR so reviews land on the right listing — and the data stays per-location.
One tap to a branded page: a clear "Leave a Google review" path, plus a private "Tell us directly" option.
Happy patients post publicly to Google (then Yelp/Zocdoc); private feedback routes to the clinic, not the public.
New reviews surface in monitoring; the team responds on cadence and escalates anything negative.
Table tent or signage at checkout — the highest-intent moment to ask.
Text or email after the visit links the same QR / short link.
Health fairs and community events near the location use the same code.
After-visit summaries, provider cards, and discharge paperwork.
Ask every patient — no filtering or "gating" that only routes happy patients to Google, which violates Google's review policy. Offer the public-review path and a private-feedback path side by side as an honest choice. All public responses must be HIPAA-safe: never confirm someone is a patient or reference any care detail.
Light-touch for now — enough structure that nothing goes unanswered. The Heights' recent negatives are the reason to stand this up first.
BrightLocal rolls Google, Yelp, Facebook, and Healthgrades reviews into one per-location dashboard with new-review alerts. Zocdoc is checked separately in its own dashboard.
Check ≥ weeklyApproved, HIPAA-safe templates make responding fast and consistent. Positive gets a thank-you; negative gets a calm, take-it-offline reply.
Negatives ≤ 48 hrsA clear escalation route for serious or clinical complaints — to the clinic manager and leadership — separate from the public reply.
Escalate same dayBrightLocal is the monitoring tool for the program. Each location's listings connect once (using the Phase 0 access), then reviews from Google, Yelp, Facebook, and Healthgrades pull into one per-location dashboard with new-review alerts and rating-trend reporting — the same data that feeds the Q3 KPI dashboard. The team responds natively on each platform.
Two honest caveats: Zocdoc reviews stay in the Zocdoc provider dashboard and are checked there separately, and for the Heights pilot you can start free today in Google Business Profile Manager before BrightLocal is in place. Because BrightLocal only reads public reviews, HIPAA exposure stays low.
The same five components, tracked across all seven locations. Start with The Heights as the pilot, then replicate.
Because everything is standardized — one audit form, one page template, one SEO checklist, one review funnel — every Avenue 360 location shows up the same way: accurate, easy to find, and easy to book. Start with The Heights as the pilot, prove the motion, then replicate it location by location until all seven are live and maintained.